Privacy Policy
Last Updated: January 2026
Horsemen of the Apocalypse ("we," "us," "our," or "Company") operates the website horsemen-of-the-apocalypse.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. By accessing and using horsemen-of-the-apocalypse.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on our website includes:
- Personal Data: Name, email address, and contact information you voluntarily provide through forms or inquiries
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Information stored on your device through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on pages, links clicked, referring/exit pages, and other interaction metrics
- Location Data: Approximate location derived from IP address to verify UK eligibility
How We Use Information
We use the information we collect for various purposes, including:
- Analytics: Analysing site traffic, user behaviour, and performance metrics
- Affiliate Tracking: Tracking affiliate links and commissions earned through casino and betting site referrals
- Site Improvement: Enhancing user experience, improving website functionality, and optimising content
- Communication: Responding to your inquiries and sending promotional materials (with consent)
- Compliance: Verifying user eligibility, preventing fraud, and complying with legal obligations
- Marketing: Conducting targeted marketing campaigns and measuring their effectiveness
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your browsing experience. Types of cookies we use include:
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Google Analytics and similar services to understand user behaviour
- Affiliate Cookies: Tracking cookies used by partner casinos and betting sites for commission attribution
- Marketing Cookies: Enabling retargeting advertisements and performance tracking
Opt-Out Options: You may refuse cookies or delete them through your browser settings. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Please note that disabling cookies may affect website functionality and your ability to track affiliate links.
Third-Party Links
Our website contains links to external casino, betting sites, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. When you click on links to external sites (including affiliated betting platforms), those sites have their own separate privacy policies, and we encourage you to review them independently. Your use of third-party sites is governed by their terms and privacy policies, not ours.
Your Rights
Under United Kingdom data protection law (including the UK General Data Protection Regulation and Data Protection Act 2018), you have the following rights:
- Right of Access: Request access to personal data we hold about you
- Right of Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Receive your data in a structured, commonly-used format
- Right to Object: Object to processing for marketing or profiling purposes
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details below. We will respond within 30 days of receipt.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Generally:
- Personal Data: Retained for the duration of your interaction with our site and up to 3 years after your last visit
- Cookies: Session cookies are deleted upon browser closure; persistent cookies are retained for up to 12 months
- Analytics Data: Aggregated and anonymised data may be retained indefinitely
- Affiliate Data: Commission and referral records retained in accordance with UK tax requirements (typically 6 years)
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: horsemen-of-the-apocalypse.co.uk
We aim to resolve any privacy concerns within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Please note: This website is intended for users aged 18 and over only. We do not knowingly collect personal information from individuals under 18 years of age.